Sponsorship

Sponsorship"is a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return some rights and associations that may be used for commercial advantage”.

4 steps in process:

1. Setting up a sponsorship plan that outlines the various options available to sponsors
2. Sponsorship proposal – is developed to target a sponsor or group of sponsors.
3. Sponsorship agreement – a formalized partnership agreement securing the sponsorship for your club/Association
4. Final checklist to ensure that the process is complete.

Click on the links above to download pdf files.

Tips at each stage of the sponsorship process:

• Sponsor and product must be MATCHED!!
• Planning is essential to be prepared and know what you want from a sponsor and what you can offer in return.
• Identify what you need sponsorship for and why you require sponsorship and how does your club best service it.

Acknowledgements

Adapted from information provided or previously published by the Queensland Rugby Union.

Running Your Club

For more information on running your club, visit www.rugby.com.au/runningyourclub

Greg Denny 
Administration Education Manager
Australian Rugby Union